Senior Product Designer
Product designer from Riga, Latvia with over 16 years of experience, specializing in creating user-centric interfaces for web and mobile platforms.
Senior Product Designer
Senior Product Designer
Lead Web Designer
Web Designer
Web Designer
OPSWAT Inc.
Senior Product Designer
2025 - 2026
Creative Direction, Brand & End User Product Experience.
Helped lay the foundation for the design org's shift to an AI-native operating model — partnering with the core team on the design system and on bringing agentic coding (Claude Code) into the daily workflow.
Grew into the end-user-facing design lead across the product suite, directing and guiding other designers and cross-functional stakeholders.
Designed and shipped a new design system extended to the company's cloud product line. Ran a full design-system audit and redesign, raising the bar for cross-product consistency and quality.
Continued authoring and maintaining the internal design guidelines that keep the system current as it evolves.
Ubiquiti Inc.
Senior Product Designer
2016 - 2024
Led the design efforts for critical Product Lifecycle Management (PLM) and Product Data Management (PDM) platforms, which significantly improved operational efficiency and streamlined workflows within the manufacturing and distribution processes.
Managed and executed multiple high-profile design projects across different regions, such as the RMA Portal, Community Page, Store Page, UniFi Design Center, and UniFi and AmpliFi product websites, ensuring global usability while addressing specific local market requirements.
Contributed to and maintained the company’s Design System, ensuring a consistent and cohesive user experience across all digital products, reinforcing brand identity and enhancing user engagement.
WRONG
Lead Web Designer
2012 - 2014
Worked as Lead Web Designer for WRONG Digital agency with various global and local clients. Designed marketing micro-sites and e-commerce sites, did branding for new local companies and created design language for different companies social media platforms.
Clients: Samsung, Philips, Swedbank, Oriflame Cosmetics, MÁDARA Organic Skincare
Guilty Ogilvy
Web Designer
2012 - 2012
Joined Guilty Ogilvy advertising agency as Web Designer just before they decided to create new separate digital agency (Wrong Digital) that focuses on digital products and web based creative solutions where I later became Lead Web Designer.
While I was part of the Guilty Ogilvy team, worked on various pitch decks and a learning web platform for kids.
Inspired
Web Designer
2011 - 2012
Worked on social media content design for different media platforms and created designs for various marketing micro-sites.
Clients: Swedbank, L’Oréal, Tele2, Mitsubishi Motors
IT & Distribution
Ubiquiti Inc. Direct Account Portal
Reimagining product distribution at Ubiquiti Inc. with a dedicated platform that simplifies account management, optimizes order processing, and enhances the overall distributor experience.
Challenge
Before the UI Direct Account Portal, product distribution relied on outdated workflows, manual order management, and fragmented communication tools. These inefficiencies led to delays, errors, and limited visibility for distributors, affecting overall performance.
Solution
Developed a robust digital platform tailored to the needs of Ubiquiti’s distributors. The portal centralizes account management, streamlines order placement, and provides real-time order tracking, ensuring a smooth and reliable distribution process.
IT & Logistics
Ubiquiti Inc. RMA Portal
Centralized platform designed to streamline the management of product returns and warranty claims at Ubiquiti Inc. It provides end-to-end visibility and automation for RMA workflows, enabling faster resolutions, enhanced communication, and improved efficiency for customers, suppliers, and internal teams across global operations.
Challenge
Before my involvement, the RMA Portal lacked user-friendly workflows, had limited features, and contained several dead ends that frustrated users. These issues caused inefficiencies, delays, and incomplete cases, impacting both customers and internal operations. The goal was to improve usability, add critical features, and address edge cases to ensure a seamless experience for all stakeholders.
Solution
By conducting comprehensive user research and usability audits, I identified key areas for improvement in the platform’s workflows and interface. I redesigned critical touchpoints, introduced new features like automated updates and enhanced tracking, and addressed edge cases to eliminate user dead ends. Collaborative testing and feedback sessions ensured the platform evolved into a scalable and reliable solution.
IT & Logistics
Ubiquiti Inc. Inventory Portal
Revolutionizing inventory management at Ubiquiti Inc. by delivering a centralized platform that ensures real-time tracking, improves stock accuracy, and optimizes resource allocation across global operations.
Challenge
Prior to the Inventory Portal, inventory management relied on manual updates, Excel sheets, and disparate systems, leading to inaccurate stock data, inefficiencies, and delayed decision-making. Ubiquiti needed a reliable solution to consolidate these processes and provide real-time visibility.
Solution
Developed an intuitive inventory management platform that consolidates stock data into a single system. The portal provides real-time tracking, automated updates, and actionable insights, ensuring accurate and efficient inventory management while reducing manual effort.
IT & Manufacturing
Ubiquiti Inc. Material Portal
Redefining material management at Ubiquiti Inc. by creating a centralized platform that streamlines operations, replaces fragmented workflows, and enables seamless collaboration across global teams.
Challenge
Previous solutions for material management relied heavily on external software, email chains, and Excel sheets, leading to fragmented workflows and limited functionality that couldn’t be adapted to Ubiquiti’s specific requirements. There was a pressing need to develop a custom solution that would centralize these operations and provide complete control and flexibility.
Solution
Designed and delivered an all-encompassing digital platform that serves as a single source of truth, combining real-time material tracking, automated notifications, and a streamlined user experience. Collaborated closely with the development team, project manager, and stakeholders, including the company owner, to ensure the solution met both operational and user experience needs.
IT & Manufacturing
Ubiquiti Inc. Supplier Portal
Revolutionizing supplier management at Ubiquiti Inc. by creating a centralized platform that streamlines supplier interactions, improves transparency, and enhances the efficiency of global supply chain operations.
Challenge
Prior to the UI Supplier Portal, supplier management relied on fragmented processes, including email communication, Excel sheets, and limited third-party tools. This led to inefficiencies, inconsistent data, and missed opportunities to optimize supplier relationships.
Solution
Designed and implemented a centralized digital platform that provides a clear view of supplier data, automates key tasks such as order tracking and performance reporting, and fosters efficient communication. The portal ensures that supplier interactions are consistent and data-driven, improving overall supply chain performance.
Scrapbook
Miscellaneous
A visual scrapbook — explorations, side projects, and experiments collected along the way.