UI Direct Account Portal
Reimagining product distribution at Ubiquiti Inc. with a dedicated platform that simplifies account management, optimizes order processing, and enhances the overall distributor experience.
Overview
UI Direct Account Portal is a custom-built platform for Ubiquiti Inc., designed to improve product distribution by centralizing account management, order placement, and tracking. The platform empowers distributors with a seamless, transparent experience, replacing manual workflows and disjointed systems with an efficient, user-friendly solution.
The Challenge
Before the UI Direct Account Portal, product distribution relied on outdated workflows, manual order management, and fragmented communication tools. These inefficiencies led to delays, errors, and limited visibility for distributors, affecting overall performance.
Solution
Developed a robust digital platform tailored to the needs of Ubiquiti’s distributors. The portal centralizes account management, streamlines order placement, and provides real-time order tracking, ensuring a smooth and reliable distribution process.
Context
As the sole Senior UI/UX Designer, I was responsible for designing the user experience and interface of the Direct Account Portal. This included mapping user flows, proposing key features, and iterating designs based on feedback from distributors and internal stakeholders. I collaborated closely with the development team, project manager, and supply chain teams to deliver a platform that addressed operational challenges and exceeded user expectations.
Learnings
This project underscored the importance of designing for diverse user needs, especially in a B2B context. I gained a deeper understanding of distribution workflows and how to align design decisions with business objectives while ensuring an intuitive user experience.
Key Takeaways
Designing platforms that simplify complex distribution processes and improve order management efficiency
Balancing business needs with user-centric design to create impactful solutions
Enhancing collaboration across teams to address operational challenges effectively
